The Dot Com Super Bowl

Pets.com Super Bowl ad
Still from Pets.com’s Super Bowl XXXIV ad

As the Internet became more popular and the new millennium approached, it wasn’t uncommon to see the entertainment industry trying to get in on the fun. Your favourite TV shows would have episodes revolving around a character doing something that involved the Internet, rather than it being presented as an every day thing. Popular music would make corny attempts to work this trendy new thing into their lyrics and videos. Films such as You’ve Got Mail were likely created to relate to a newly-connected audience of moviegoers.

It’s no secret that when the entertainment world wants to jump on a trend, the hype is heavily milked. So what happens when you combine the Super Bowl, one of the biggest television events of the year, with the Internet, a larger-than-life technology growing in popularity? You get the “Dot Com Super Bowl” of 2000. Continue reading “The Dot Com Super Bowl”

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