Web Relic Showcase: The Subservient Chicken

Screenshot of The Subservient Chicken
Screenshot of the website. The chicken is on standby, ready to obey any commands.

Name: The Subservient Chicken
URL: http://web.archive.org/web/20040727012738/http://www.subservientchicken.com/
Year created: 2004
Year abandoned: 2011 [Only minor layout updates from 2005-2011]

If you recall any Burger King commercials from the early 2000’s, you may remember one which featured the “Subservient Chicken”. These ads were created to promote the restaurant’s then-new TenderCrisp Chicken Sandwich. The commercial featured a man controlling a person in a chicken suit to obey his every command, leading to the tagline “Chicken the way you like it”. This led to a marketing campaign in the form of website launched in 2004. The site allowed users to control the same person in the chicken suit via webcam. Continue reading “Web Relic Showcase: The Subservient Chicken”

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